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We are witnessing an enormous change in consumer behaviour. Consumers now prefer more personal social messaging to social broadcasting. Instead of merely receiving emails scheduled, they want to get information from brands on-demand. This changing trend is being encouraged by artificial intelligence and mobile internet

To communicate with consumers quickly and efficiently is crucial to brands. Some pioneers who adopted technology have attracted the public’s attention. By utilizing conversational interfaces, or chatbots, businesses are able to achieve communication with no limitation of language, time and region.

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